{THE AND} Friends: The Power of Pure Friendship

In my experience, friendship has proven to be the strongest, most essential foundation of any relationship—even the one you have with yourself.

Being best friends with my parents, my partner, my sister, my pets, myself, and basically anyone whose company and care I cherish has helped me build indestructible bonds. I know, at least from my side, that my love for them is unconditional. Whatever mistakes or flaws they have are forgiven beforehand.

Jennifer and Salima are living proof of this. Their friendship is uniquely strong, resilient, empathetic, compassionate, and unwavering. Over time, their bond has become so deep that they see each other more as sisters than friends. But what came first? Friendship. And not just any friendship—childhood friendship. That gives their relationship a rare trait that few others hold over time: purity.

Purity in friendship means there’s no hidden agenda—just a connection for the sake of it. No second intentions, no benefits, no networking purposes—just friendship. We choose to be in each other’s lives simply because we enjoy one another’s company.

And that’s exactly what true friendship should feel like—safe, unconditional, warm, and soft. If you want to be inspired by this kind of bond, watch our new YouTube video I Needed You | {THE AND} Jennifer & Salima and share it with your closest friend—whoever that might be.

If you’re ready to explore the depths of your own friendships, experience {THE AND} Friends Edition. With 199 unique and thought-provoking questions, it will help you discover the beauty of friendship and connect on a whole new level.

Let’s be more mindful of our relationships and make the effort to love people simply for who they are. Let’s bring back the purity of true friendship.

With love,Regina Zuniga

The Skin Deep: Digital Content Specialist