Love Smarter, Not Harder: How to Grow Emotional Intelligence in Relationships

Love doesn’t have to be harder to be deeper. Emotional intelligence is the key to building intimacy, handling conflict, and truly hearing each other. Here’s how to grow it - step by step - and create a wiser, more connected relationship.

Love Smarter, Not Harder: How to Grow Emotional Intelligence in Relationships
Behind the scenes of {THE AND} production in Los Angeles!

When it comes to love, most of us have been taught to “try harder”: give more, compromise more, fight less, please more. But the truth is, effort without awareness often leaves us drained. What if instead of working harder at love, we worked smarter? The difference lies in emotional intelligence.

Emotional intelligence in relationships is the ability to notice, understand, and respond to emotions - both your own and your partner’s. It’s what helps us have deep conversations, navigate conflict without tearing each other apart, and build intimacy that lasts beyond the honeymoon phase.

If you’re in your late 20s (or beyond), chances are you’ve already discovered that love isn’t about finding someone who “completes” you. It’s about finding someone who can meet you where you are - and emotional intelligence is the bridge that gets you there.

Here’s how to grow it, step by step.

  1. Start With Self-Exploration

Before you can tune into your partner’s emotions, you need to understand your own. Ask yourself: How do I react when I feel hurt? What triggers me? How do I ask for love? Questions that can guide you toward a more centered, self-aware, and loving relationship with yourself.

Journaling, therapy, or even guided self-reflection questions (like the ones in {THE AND} Self deck) can help uncover patterns you might be repeating without realizing it. Emotional self-awareness is the foundation of relationship intelligence. I can tell you from experience, the first time I asked myself what actually triggers me in a relationship, I realized half of my arguments had nothing to do with my husband at all. They were about me. That awareness changed everything.

Picture of a black couple sitting on a red couch laughing and looking at each other with love while they high five each other
Couple playing {THE AND} Good Vibes edition before their conversation
  1. Learn the Language of Listening

Most of us believe we’re good listeners - but true listening goes beyond waiting for your turn to speak. It’s pausing, reflecting back what you’ve heard, and asking thoughtful follow-up questions. At The Skin Deep, we elevate listening to the same importance as speaking. In our {THE AND} conversations, you can witness the beauty of people not just talking, but truly hearing one another. I’ve noticed that when I really slow down and reflect my husband’s words back to him, even if they’re not a perfect interpretation of what he tried to say, he softens immediately - it’s like he just wants to know I actually heard him.

Selina & Dan's conversation is a wonderful example of how a disagreement can turn into a beautiful moment of connection when approached with care, love and patience:

Marriage: From Joy to Vulnerability | {THE AND} Selina & Dan

This is where truly intentional card games like {THE AND} can be surprisingly powerful. Instead of recycling “How was your day?” you get to ask things like: What’s one thing you wish I understood about you? or When do you feel most loved by me?

The right questions can unlock the kind of emotional connection that surface-level chatter never touches. Trust me on this one, my husband and I have had endless amazing conversations with {THE AND} decks.

Picture of a black couple laughing and looking at each other with love while they high five each other
Couple doing a high five while on the chairs of {THE AND}
  1. Practice Emotional Regulation (Not Suppression)

Emotional intelligence doesn’t mean never getting upset. It means noticing when your emotions are escalating and choosing how to respond.

Simple practices like taking a breath before replying, naming your emotion (“I feel overwhelmed right now”), or calling a short pause in an argument can stop a fight from spiraling. I used to think taking a pause in the middle of a fight meant I was ‘giving up.’ Now I see it’s the smartest thing we can do - it saves us from saying things we’ll regret five minutes later. Really, protect and listen to your nervous system’s wisdom, and your love will thrive.

Picture of a couple holding a card from {THE AND} relationship card game and looking at each other in the eyes
Couple playing {THE AND} Amusing Edition before their conversation
  1. Build Empathy Like a Muscle

Empathy is the heartbeat of emotional intelligence. It’s not just feeling sorry for your partner; it’s stepping into their perspective, even when you don’t agree.

One of the hardest but most rewarding shifts in my own relationship was changing ‘You never listen’ to ‘I don’t feel truly heard right now.’ It’s uncomfortable at first, but the way it opens the door instead of slamming it shut is incredible.

  1. Make Emotional Check-Ins a Habit

Think of emotional intelligence as maintenance, not crisis management. Don’t wait until things are broken to talk about feelings. A weekly check-in - even 15 minutes - can keep resentment from piling up.

You might ask:

  • How do you want others to describe our relationship?
  • How has your love for me changed in ways that surprised you?
  • What am I always carrying that I should let go of?

These are essentially conversation starters for couples when you really think about it, but when done regularly, they create a safe rhythm of honesty. My husband and I do Sunday check-ins, and honestly, they’ve saved us. Sometimes it’s five minutes, sometimes an hour, sometimes it’s even a lunch or coffee date, but it truly keeps the little annoyances from piling up and it also creates wonderful and unexpected moments of bonding.

Picture of a black couple sitting on a red couch laughing
Couple having a good time before their {THE AND} conversation
  1. Play Your Way to Connection

Love doesn’t have to be all heavy lifting. Growing emotional intelligence can actually be fun. Try games and tools that spark curiosity instead of tension.

The Dating, Couples, and Long Term Couples Editions of {THE AND} card game, for example, are all designed to help couples (new or seasoned) peel back layers gently. Think of it as training your emotional muscles while laughing, blushing, and learning something new about each other. Some of our best date nights have been sitting on the couch with a {THE AND} deck (our favorite is the Healing Edition). We laugh, we blush, sometimes we cry - but we always walk away feeling closer.

Shop The Skin Deep
Explore a wide variety of card games, digital products, postcards, and more. All designed to help you explore your relationships and deepen your connections. From {THE AND} and Honest X, to the all new Kidulting, there’s a game and experience for everyone.

Final Thoughts

Loving smarter doesn’t mean loving less, it means loving with awareness. Emotional intelligence is what transforms love from a rollercoaster into a rhythmic dance. It gives you the ability to argue without breaking, to celebrate without comparing, to build intimacy that actually feels safe.

And the best part? It’s not something you’re born with or without. It’s a skill - one you can grow at any age, in any relationship, starting today.

Because the truth is: love isn’t about finding the perfect person. It’s about creating a deeper, wiser connection, one emotionally intelligent choice at a time.

With love,
Regina Zuniga
The Skin Deep Digital Content Specialist